tailor-made event brand image | manufacturer customized 210D Oxford cloth small backpack marathon advertising bag selection

shaping the memory point of the competition | decoding the brand communication value of 210D oxford cloth small backpack

In today's increasingly fierce sports marketing battlefield, how do you make your brand stand out and stay firmly in the minds of participants? This depends not only on a brilliant event itself, but also on a physical medium that people can take away, reuse and enjoy displaying-this is the core reason why we recommend this custom 210D oxford cloth backpack .

210D nylon material with high-density woven structure is selected to make it have super wear resistance and good load-bearing performance. At the same time, it is supplemented by simple and generous design language and open LOGO printing space to meet the maximum demands of various event organizers for brand exposure.

Over the past few years, many city marathons have chosen these products as official handouts to finishers and spectators. The data show that the retention rate of such items is not only higher than that of traditional souvenir cards and coupons, but also can spontaneously extend the transmission radius through wearing and carrying behavior, thus building an invisible but powerful public cognitive network.

Starting from the details | Exploring the material selection and process standards behind the marathon special backpack

Don't look at its small size, the strength of the internal can not be ignored. The so-called "210D" refers to the greater the number of yarns per unit length, which means a tighter and stronger texture feature, which is sufficient to cope with the friction impact challenge in complex environments.

in order to ensure that every inch of fabric reaches the ideal strength index, the manufacturer will carry out a number of pressure test experiments before leaving the factory, covering key steps such as waterproof spray simulating rainy conditions and weight-bearing drag inspection of bottom fastness.

in addition, great efforts have been made in seam treatment: the double-line edge locking and thickening splicing technique greatly reduces the risk of damage; YKK high quality metal zipper brings smooth opening and closing experience and enhances anti-theft performance. The humanized adjustment buckle is easy to wear for people of all sizes.

Not just a bag | How to leverage the fan economy to expand its influence with customized backpacks

It's not so much about selling goods as it is about managing an emotional bond. When runners set foot on the track with limited edition bags printed with their favorite team Logo or mascot patterns on their backs, the sense of belonging generated far exceeds the value of material level.

smart brand owners have begun to guide users to upload clock-in photos to participate in online interactive games, such as my exclusive battle robe theme activities, which have triggered a large amount of UGC content output and thus fed back the rise of platform activity index.

some enterprises are even more brain-opening to join hands with star athletes to hold a signature signing meeting with exclusive welfare gift package selection opportunities, which not only gives back to old customers but also attracts the attention of potential attention groups.

a pack of multi-use games | outside the marathon, its application scenarios are far more than you think

Although it was originally positioned as a standard item for competitive activities, its flexibility in changing forms is far beyond imagination! Whether it is the unified equipment required for the opening ceremony of the school sports meeting or the appreciation of the company's employees during the celebration, it can find a suitable entry point and perfectly integrate into the overall visual planning.

imagine that if a mini first aid kit is stuffed into it, it will be immediately converted into an emergency rescue material bank. If it is replaced by a combination of fitness towel and protein powder, it can become a necessary partner in a dynamic bicycle class. Add a few more limited badges and instantly become a hot collection object.

at present, some pioneering commercial organizations have already started to test and transform it into a mini exhibition hall, which will be used as a transportation tool to carry art posters for parade display, or will act as a temporary sales terminal to carry out the test sales of new products, and truly achieve cross-border and cross-domain omnipotence.

a good story about a cooperation | how did it help local competitions become a national famous brand IP

What began as an occasional proposal for cooperation has since evolved into a model for the industry as a whole. An amateur road running series in a southern coastal city is one of the typical cases:

at the beginning, they were faced with many difficulties such as the lack of well-known sponsors, so they boldly launched a full set of VI recognition system, including eye-catching fluorescent color packaging and this batch of special carry-on bags, which appeared simultaneously inside and outside the stadium. the response was enthusiastic and the popularity gathered rapidly, which led to a surge of nearly three times in the number of subsequent applicants. the media coverage also doubled and soared to provincial and even national channels.

when resuming the trading afterwards, the members of the organizing committee admitted frankly that this carefully planned and implemented peripheral plan played an important role because it successfully strengthened the recognition degree, established the emotional connection, and opened the door to a larger stage. from then on, it opened a new stage of development and moved towards a brilliant journey.